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Tech & AI for SMEs,
without the headcount.

We help Singapore SMEs modernise operations, connect their systems, and put AI to work where it actually pays off.

Operating mode
Fractional CTO/CPO
Project-based engagements
Ongoing retainer support
Trusted by SME leaders across
F&B
Manufacturing
Retail
Logistics
Services
Services

Tech that works for your business, not against it.

We work alongside SME owners and ops leaders. Strategy where you need it, hands-on execution where it matters, and senior judgment throughout.

Where most start

AI Adoption for SMEs

Stop guessing where AI fits. We identify where it actually moves the needle for your business, and build it. From custom GPTs and AI agents to automating workflows your team does today.

  • AI strategy audit
  • Custom AI agents
  • Workflow automation
  • Staff training

Systems & Integrations

Your data is scattered across disconnected tools — your app, your accounting, your spreadsheets, your CRM. We wire them together so information flows end-to-end and your team stops re-keying the same numbers twice.

  • Accounting & Xero sync
  • App-to-app integration
  • Reporting automation
  • CRM & order systems

IT Modernisation

Your business has outgrown its software, or you're stuck maintaining an ageing app no one wants to touch. We audit what you've got, modernise what's holding you back, and keep the lights on while we do it.

  • Systems audit
  • Legacy app support
  • Stack migration
  • Cloud setup

Fractional CTO/CPO

Senior technology leadership without the full-time cost. We sit in your leadership meetings, set the technology direction, and stay accountable for outcomes.

  • Retainer-based
  • Roadmap planning
  • Vendor management
  • Hiring support
How we work

Three steps. No fluff.

01

Discovery call

A free 30-minute call to understand your business, current pain points, and where technology could actually help. No sales script.

02

Scoped proposal

Within a week, you get a clear, costed proposal. Scope, timeline, deliverables, and the specific outcomes you can hold us to.

03

Build and ship

We get to work. You see progress weekly, real outputs not status decks, and a team that treats your business like our own.

Selected work

Real outcomes, real businesses.

A snapshot of the work — a mix of live engagements and illustrative examples. Names withheld where requested.

Systems IntegrationXero
SME · Singapore

Legacy app, bridged into Xero

Supporting an ageing PHP application while building a clean bridge into Xero — automating the accounting and reporting that used to be manual, and giving the business a live view of its numbers.

Ongoing engagement2026
Digitisation1 system
Wholesale · 25 staff

Spreadsheets and chat, now one live system

Replaced manual spreadsheets and scattered WhatsApp updates with a single system the whole team works from — orders, stock, and reporting in one place.

8 week engagement2025
AI Automation{ ai }
Professional services · 30 staff

A half-day task, down to minutes with AI

A custom AI agent that drafts and checks routine client documents, with a person still signing off — turning a recurring half-day job into a few minutes.

6 week engagement2025
Gordon Frois, founder of APOP Digital
Gordon Frois
Founder · APOP Digital
About

15+ years building tech for businesses that actually run on it.

I'm Gordon. I've spent 15+ years in technology and product leadership — from enterprise capital-markets software (scaling a trading platform's WebAPI from 1 to 15 enterprise clients across Asia), to banking infrastructure across APAC, to building my own products with 5,000+ users.

Now I help Singapore SMEs do what big companies do with technology, but without the headcount, the politics, or the consultant overhead. AI-augmented solo builder, paired with the right specialists when needed.

15+
Years in tech & product
5K+
Users on solo-built apps
2
Companies founded
The question for 2026

Time to modernise how your business runs.

Most Singapore SMEs know their tools, workflows, and tech need to catch up — and that AI could help somewhere. Few have the time, the team, or the playbook to do it. We bring all three.

30 minFree discovery
7 daysTo scoped proposal
NoPitch deck. Just a conversation.
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